Plow and Hearth, in partnership with the National Forest Foundation, today announced the launch of its Campaign to Re-Forest America, which aims to replenish U.S. forests with one million trees by the end of 2009.
For every transaction made, Plow and Hearth pledges to donate a tree seedling to the National Forest Foundation. The seedlings will be distributed to a U.S. national forest in need.
"Plow and Hearth has had a long-standing commitment to protecting the environment," said Plow and Hearth CEO Tim Hopkins. "Donating one million trees will be quite an undertaking, but with our contributions and donations from our customers, I am confident that we can reach this lofty goal."
At the conclusion of any transaction, customers will be able to select one of the following habitats to receive their donation:
+ San Bernardino National Forest, California: The September 2007 wildfires destroyed more than 14,600 acres.
+ Huron- Manistee National Forest, Michigan: Depletion of forest has led to a severely diminished nesting habitat for the Kirtland's warbler.
+ Ocala National Forest, Florida: More than 30 plant and animal species are threatened or endangered due to the decline of the longleaf pine forest.
"Each year our national forests are affected by human impacts and natural disturbance," said National Forest Foundation President Bill Possiel. "This initiative will provide tangible benefits and have a lasting impact on the health of our treasured forests in the years to come."
People can also choose to donate directly to the program via www.nationalforests.org. Additional information about the campaign and the forests it serves is also available on the site.
Plow and Hearth has long supported giving back to the environment. Its Planting Two for One program donates two seedlings for every tree used to generate a catalog. To date, the program has led to the reforestation of more than 1.5 million trees in its home state of Virginia. Plow and Hearth also offers practical, eco-friendly products for composting and pest control, energy-saving insulated curtains, and fatwood made from pine stump waste and more.
